Donation Request Follow Up Email Sample: How to Write a Compelling Donation Follow-Up Email

Dear readers,

Asking for donations is never an easy task, and sometimes it can be even more challenging to follow up with potential donors. However, with a well-crafted donation request follow-up email, you can increase your chances of receiving a donation.

In this article, we will provide you with donation request follow-up email sample templates that you can use to create your own personalized message. These samples are designed to help you win back the attention of donors who may have forgotten or missed your initial request.

You can find examples of donation request follow-up email templates that you can use and edit as needed. By using these templates, you can avoid sounding too pushy or aggressive, and instead, create a message that reminds potential donors of the good cause they will be supporting.

Whether you are fundraising for a charity organization, a nonprofit, or a personal cause, crafting a compelling follow-up email can make a significant difference. So, let’s dive in and learn how to write an effective donation request follow-up email that will grab your donor’s attention and drive them to donate.

With the right approach and messaging, you can persuade your potential donors to contribute to your cause and make a real difference in the lives of the people or communities you seek to help. So, take the time to edit these templates and customize them to fit your needs and goals, and get ready to inspire generosity and compassion.

Best regards,

[Your Name]

The Best Structure for a Donation Request Follow-Up Email

After sending out a donation request email, it’s important to follow up with potential donors to increase the chances of getting a positive response. However, it’s equally important to ensure that the follow-up email is structured in a way that is clear, concise, and effective. Here are the key components of a well-structured donation request follow-up email:

Subject Line:

The subject line should be attention-grabbing and compel the recipient to open the email. Use action-oriented language and make sure the subject line is relevant to the original donation request email and the follow-up email.


Your greeting should be polite, professional, and personalized. Address the recipient by name and thank them for considering your donation request.


Remind the recipient of your initial email and the purpose of your organization. Be clear and concise about your mission and why it is important. This is a good opportunity to share any progress or milestones your organization has achieved since you last corresponded.

Specific Request:

Be clear and straightforward about what you are asking for. Clearly state the amount of the donation you are requesting, and what the funds will be used for. Provide specific details and be transparent about how the donation will benefit your organization. This is also a good opportunity to make a personal connection with the recipient and share any stories about how donations have made a difference to those you serve.


End your email with a strong call-to-action that encourages the recipient to donate. Make it easy for them to do so by linking to your donation page or providing other relevant information. Be sure to thank them again for considering your organization and for any support they may have already provided.


End your email with a professional and friendly closing. Use a closing like “Sincerely,” “Best regards,” or “Thank you” followed by your name and any relevant contact information.

In summary, the best structure for a donation request follow-up email should include an attention-grabbing subject line, a personalized greeting, a clear introduction, a specific request, a strong call-to-action, and a professional closing. Following these key components will help increase the chances of receiving a positive response to your donation request.

Donation Request Follow-Up Emails

Follow-Up Email for Charity Event Donation

Dear [Donor’s Name],

We hope this message finds you well. We wanted to follow up on our previous email about our charity event and to request a donation from your company. We appreciate your continuous support and the impact your company has had on our community.

As you are aware, the event is on [date] and is an opportunity for our organization to give back to the community we serve. We have a goal to raise [$amount] in total and are proud to say we are almost there. Unfortunately, we are still [amount] short and hope we can count on your donation to help us achieve our goal.

Your contribution would make a significant difference in the lives of those we serve. Thank you in advance for your generosity. We appreciate your dedication to our cause and hope to continue our partnership in the future.

Best regards,

[Your Name]

Follow-Up Email for Disaster Relief Fund Donation

Dear [Donor’s Name],

Thank you for your generosity and thoughtful donation towards our disaster relief fund. We are reaching out to you to provide an update on the progress we have made and to ask for your continued support in aiding those affected by this natural disaster.

To date, we have raised [$amount] toward our goal of [$total amount]. We have been able to provide relief to hundreds of impacted families, but there are still many more in need. We hope that we can count on your continued support and collaboration to serve those affected.

Please let us know how we can best keep you involved in our efforts. We are grateful for your partnership, and together, we can make a significant difference in the lives of those impacted by this disaster.


[Your Name]

Follow-Up Email for Scholarship Fund Donation

Dear [Donor’s Name],

We would like to thank you for your generous contribution to our scholarship fund. We are emailing to follow up with you and to provide an update on our progress towards our set goal. Your support is appreciated.

Since our last communication, we have raised [$amount] and still have [$amount] left to reach our target. As you know, your donation helps deserving students in our community access higher education and achieve their academic goals. We believe in the importance of investing in our future leaders and appreciate your continued support in our mission.

Please do not hesitate to contact us should you require more information about our organization, scholarships, or events. Thank you again for investing in our youth.

With gratitude,

[Your Name]

Follow-Up Email for Medical Research Donation

Dear [Donor’s Name],

Thank you for your generous support of our medical research fund. We are contacting you to provide an update on the project and to appeal for your continued support towards our research efforts.

Thanks to your financial commitment, our team has been able to carry out several promising studies towards groundbreaking medical research. However, we are still far from achieving our ultimate goal and require additional financial backing to continue our work.

We believe that your company shares our passion and vision of improving people’s lives through adequate healthcare research. We are hopeful that you can increase your support to help us reach our target and advance our discoveries.

Thank you once again for your generosity, and we hope to hear from you soon.

Warm regards,

[Your Name]

Follow-Up Email for Animal Shelter Donation

Dear [Donor’s Name],

We would like to express our sincere gratitude for your donation towards our animal shelter fund. We are emailing to seek your support once again as we continue on our mission to protect animals in need.

Since your last donation, we have been able to provide shelter, food, and medical care to several animals who faced abandonment and cruelty. However, there are still many in need, and we rely on the generosity of donors like you to continue our work.

We hope you would consider supporting us once again, knowing that your contribution makes a notable and positive impact on the lives of many animals. We appreciate your commitment to our cause and would be happy to share updates of how your donation is being used.

Thank you for your time and consideration.


[Your Name]

Follow-Up Email for Environmental Fund Donation

Dear [Donor’s Name],

We wanted to follow up with you after your recent donation to our environmental fund. Firstly, we want to express our gratitude for your contribution, which has been instrumental in helping us protect the environment and promote sustainability.

We wanted to take this opportunity to provide an update on our current initiatives. We are working hard to promote sustainable living, reduce carbon emissions, and protect the wildlife and biodiversity of our planet. However, our work is far from finished, and we need your support to achieve our targets.

We urge you to continue supporting our organization and hope that you will consider making another donation to our fund. Your generosity will go a long way towards creating a greener, cleaner, and healthier planet for all to enjoy. Thank you for standing with us and making a difference.

With best regards,

[Your Name]

Follow-Up Email for Education Donation

Dear [Donor’s Name],

We hope this message finds you well. We are contacting you to express our gratitude for your recent contribution to our education fund and to update you on our progress.

Thanks to your support, we are providing access to quality education to children in need within our community. Since your last donation, we have been able to provide scholarships, educational materials, and other resources to underprivileged individuals. However, there is still much more work that needs to be done.

We invite you to make a difference in the lives of deserving children once again by donating to our education fund. We assure you that your donation would facilitate our goal of fostering an environment where every child can achieve their academic potential. We appreciate your trust in our organization and hope to continue our work together.


[Your Name]

Tips for Writing a Compelling Donation Request Follow-Up Email

If you want to increase your chances of securing donations for your cause, it’s important to follow up with potential donors after sending your initial donation request. But how do you craft a follow-up email that won’t annoy or pressure your reader?

Here are some tips to help you write a compelling donation request follow-up email:

  • Prompt response: Ensure that your follow-up email is sent in a timely manner after your initial request. Waiting too long may cause the potential donor to lose interest or forget about your request.
  • Personalize: Personalizing your follow-up email can help build a stronger and more meaningful connection with the potential donor. Address them by name and reference any past interactions or contributions they’ve made to your cause.
  • Explain your cause: Your follow-up email should remind the potential donor of your cause and its importance. Provide any new information, updates, or progress that you’ve made since your initial request.
  • Show impact: Highlight the impact that the potential donor’s contribution will make. Share stories of those that have been helped by donations and how their lives have changed.
  • Be appreciative: Express gratitude for the potential donor’s time and consideration. Thank them for their support and contributions.
  • Include a call to action: End your follow-up email with a clear call to action. Encourage the potential donor to contribute, let them know how to donate, and provide any necessary information or resources.

Following these tips will help you craft a compelling follow-up email that can increase your chances of securing donations for your cause.

Donation Request Follow-Up Email Sample FAQs

What should I include in a follow-up email?

When writing a follow-up email, make sure to thank the donor for their initial donation and offer a brief update on how their contribution is being used. Additionally, make a new request for further support and specify how their donation can make an impact. End the email with a clear and concise call-to-action.

How long should I wait before sending a follow-up email?

It is best to wait about a week after the initial donation before sending a follow-up email. Giving the donor some time to process the previous donation and decide whether or not they want to make another contribution shows respect and courtesy.

What should I do if I don’t receive a response to my follow-up email?

If you don’t receive a response to your follow-up email, it is important to remain professional and patient. Wait a few more days before following up again with a polite reminder. If you still don’t receive a response, you can assume that the donor is not interested in making another contribution at this time.

How can I make my follow-up email more compelling?

Make your follow-up email more compelling by providing specific details about how the previous donation has made a difference. Highlight any success stories or new developments that the donor’s contribution has helped to facilitate. Also, consider including a personalized message or a quote from someone whose life has been positively impacted by their donation.

Should I follow-up with donors who have not yet made a contribution?

Yes, you should certainly follow-up with prospective donors who have not yet made a contribution. Be polite, professional, and clear about why their support is important and how their donation can make a difference.

Can I follow-up with donors multiple times?

Yes, you can follow-up with donors multiple times, but be careful not to overwhelm them with too many messages. Space out your follow-up emails over a period of weeks or months, and focus on providing new information and updates each time.

What if a donor wants to give a different amount than in their initial donation?

If a donor wants to give a different amount than their initial donation, be flexible and accommodating. Make it easy for them to change their contribution by providing clear instructions for how to do so and thanking them for their continued support.

How can I get more donors to respond to my follow-up emails?

To increase response rates to your follow-up emails, make sure they are well-written, professional, and personalized to each donor. Use compelling language, share success stories, and tie their donation to specific outcomes. Also, consider following up with donors via other channels such as social media, phone calls, or direct mail.

What should I do if a donor asks for more information about my organization?

If a donor asks for more information about your organization, be prepared to provide a clear and concise overview of who you are, what you do, and how their contribution will make a difference. Include information about your mission, accomplishments, and goals, as well as contact information for any relevant staff or volunteers.

Don’t forget to follow up 😊

We hope that our donation request follow up email sample has given you some ideas for crafting your own messages. Remember, following up is essential to building relationships with your donors and keeping them engaged with your cause. Keep it personable and sincere, and don’t hesitate to show your appreciation for their support. Thanks for reading, and be sure to come back soon for more tips and tricks on fundraising. Happy asking!