How to write an email soliciting business that gets results

Are you struggling to craft the perfect email when soliciting business? It can be a daunting task, but fear not – help is at hand. In this article we’ll guide you through the process step by step, providing you with all the tools you need to draft an email that will grab your reader’s attention and leave them eager to do business with you.

The key to success when writing a business solicitation email is to keep it concise, yet informative. You should communicate your message clearly and effectively, using persuasive language to encourage your reader to take action. To help you get started, we’ve included some examples of well-written solicitation emails that you can use as a template and edit as needed to suit your particular needs.

So whether you’re looking to drum up new business, or simply hoping to strengthen existing relationships, read on to find out how to write an email soliciting business that will get you the results you’re after.

The Best Structure for Writing an Email Soliciting Business

If you are looking to solicit business from a potential client, the first impression you make is crucial. This is why you need to take the time to craft an effective email that not only captures the attention of your recipient but also persuades them to take action. Here is the best structure for how to write an email soliciting business that is sure to get results:

Subject Line:

The subject line of your email is the first thing your recipient will see. Make it count by keeping it short, sweet, and to the point. Use language that grabs their attention and entices them to open the email.


Your introduction should be brief and friendly. Start with a greeting, and then introduce yourself and your company. If you have a mutual connection, mention them to establish credibility. Keep your tone conversational and professional.

Value Proposition:

Your value proposition is the core of your email. This is where you explain how your product or service can benefit the recipient. Make sure to be clear and concise, and focus on the benefits rather than the features. Use case studies or testimonials if possible to illustrate the value you offer.

Call to Action:

The call to action is where you ask the recipient to take action. Make it specific and easy to follow. Provide a clear path for them to take, such as a link to your website or a meeting invitation. Make it clear what you want them to do and why it is worth their time.


Your closing should be personal and professional. Thank the recipient for their time and consideration, and include your contact information for follow-up.

By following this structure, you can craft an email that is effective, persuasive, and professional. Remember to keep your tone friendly and conversational, while staying focused on the benefits you offer. With a little time and effort, you can create an email that generates the results you are looking for.

7 Sample Email Templates for Soliciting Business

Introduction of New Services

Dear [Recipient’s Name],

We hope this message finds you well. Our team at [Company Name] is proud to announce the introduction of our new services. Our services are designed to address some of the most critical concerns that businesses like yours face daily.

Our team has years of experience in providing customized solutions that meet specific business needs. We believe our new services will help your company achieve its targets while lowering operational costs.

Please let us know how we can help you take advantage of our new services. We’ll be happy to provide more information about our service offerings and how they can benefit your company.

Best regards,

[Your Name]

Product Launch

Dear [Recipient’s Name],

I hope you’re doing well. We are excited to announce the launch of our new product [Product Name]. After extensive research and development, we’re confident that [Product Name] is going to revolutionize the market.

[Product Name] is designed to meet the demands of modern consumers. It’s a versatile product that caters to the needs of a diverse range of users. We can assure you that our product will provide users with a seamless experience, and we hope you would take advantage of it.

We believe that [Product Name] will add value to your operations, and we would love to get your feedback after you’ve tried it. If you have any questions or if you would like to learn more about [Product Name], please don’t hesitate to contact us.

Thank you for your time.

Best regards,

[Your Name]

Introduction of New Team Member

Dear [Recipient’s Name],

We are delighted to introduce you to our new team member, [Name of the Person]. As an experienced professional in the industry, we believe that she will add value to our team and help us deliver exceptional services to our clients.

[Name of the Person] has an outstanding track record, and we believe that her skills and experience would be invaluable to your business. We assure you that she will bring in fresh insights and ideas that would help your company grow.

We would love for you to meet her and learn more about her expertise. Please let us know if you would like to arrange a meeting.

Best regards,

[Your Name]

Reaffirming Business Relationship

Dear [Recipient’s Name],

We value the business relationship that we’ve built with you over the years, and we believe that it’s essential to reaffirm our commitment to providing you with exceptional services.

At [Company Name], Customer satisfaction is our top priority, and we’re always looking for ways to improve our services. We believe that our relationship with you has contributed to the success of our business, and we would like to thank you for your loyalty to our company.

We are committed to providing you with customized solutions designed to meet your specific business needs. Please don’t hesitate to contact us if you have any questions or concerns.

Thank you for choosing [Company Name] as your preferred partner.

Best regards,

[Your Name]

Meeting Request

Dear [Recipient’s Name],

I hope you’re having a great day. I would like to request a meeting with you to discuss [insert specific reason for meeting]. We believe that [insert specific reason for meeting] is critical to our business, and we would like to explore possible solutions with you.

We are confident that we can work together to find a solution that would benefit our businesses. We believe that your expertise and insights would be invaluable, and we’re looking forward to meeting with you.

Please let us know if you’re available, and we’ll schedule a meeting at your convenience.

Thank you for your time.

Best regards,

[Your Name]

Business Collaboration

Dear [Recipient’s Name],

We are interested in exploring potential business collaboration opportunities with your company. We believe that our businesses share common goals and values, and we would like to work together to achieve these goals.

Our team has extensive experience in [insert specific area of experience], and we believe that our expertise would complement your business. We are confident that together we can develop innovative solutions that would benefit both our businesses.

If you’re interested in exploring opportunities for collaboration, please let us know. We would be happy to provide more information about our services and identify areas where we can work together.

Thank you for your consideration.

Best regards,

[Your Name]

Request for Recommendation

Dear [Recipient’s Name],

We hope you’re doing well. We would like to request a recommendation from you for our services. As a satisfied customer, we believe that your testimony would be invaluable and help us reach out to potential clients.

We pride ourselves on delivering exceptional services, and we’re confident that your recommendation would demonstrate our commitment to excellence. We would be happy to provide you with the content to share, or feel free to write it in your words.

Thank you for your time.

Best regards,

[Your Name]

Tips for Writing Effective Email Solicitations

When it comes to email solicitations, the goal is to catch the recipient’s attention and get them interested in your product or service. Below are some tips on how to write an effective email solicitation:

  • Personalize your message: Start by addressing the recipient by name, and use a friendly and conversational tone throughout the email.
  • Be clear and concise: Keep your message short and to the point, and avoid using jargon or technical terms that the recipient may not understand.
  • Highlight the benefits: Explain how your product or service can benefit the recipient, and provide specific examples or case studies to back up your claims.
  • Include a call to action: Encourage the recipient to take action by providing a link to your website, a phone number to call, or a discount code to use.
  • Follow up: If you don’t receive a response within a few days, send a follow-up email to remind the recipient of your offer.

Remember, the key to a successful email solicitation is to make it personal, clear, and compelling. By following these tips, you’ll be able to increase your chances of getting a response from your potential customers.

FAQs for Writing an Email Soliciting Business

What Is the Purpose of an Email Soliciting Business?

The purpose of an email soliciting business is to introduce your product or service to potential customers and convince them to take action, such as making a purchase or scheduling a meeting.

What Should I Include in an Email Soliciting Business?

You should include an attention-grabbing subject line, a personalized greeting, a brief introduction of your company and its products/services, and a clear call-to-action. Additionally, you can provide testimonials, case studies, or other forms of social proof to build credibility.

How Can I Grab the Recipient’s Attention in an Email Soliciting Business?

You can grab the recipient’s attention by using a compelling subject line that sparks their curiosity or offers a benefit. You can also personalize the greeting and use their name or other details to make the email more relevant to them.

What Is the Ideal Length of an Email Soliciting Business?

The ideal length of an email soliciting business is relatively short and concise, ideally under 200 words. You want to communicate your message clearly and effectively without overwhelming the recipient with too much information.

How Can I Make the Email Soliciting Business More Persuasive?

To make the email soliciting business more persuasive, you can use persuasive language and highlight the benefits of your product or service over your competitors’ offerings. You can also provide statistics or research findings that demonstrate the value of your product or service.

How Can I Build Trust in an Email Soliciting Business?

You can build trust in an email soliciting business by providing social proof, such as testimonials or case studies, or by sharing information about your company’s credentials and expertise. Additionally, you can offer a trial period or money-back guarantee to reduce the recipient’s perceived risk.

What Should I Avoid in an Email Soliciting Business?

You should avoid using spammy language, making false promises, or sending unsolicited emails. Additionally, you should avoid using generic or non-personalized messages, as they can come across as insincere.

What Is the Best Time to Send an Email Soliciting Business?

The best time to send an email soliciting business can vary depending on the recipient’s time zone and industry. However, research suggests that Tuesday, Wednesday, and Thursday are the best days to send emails, and the ideal send time is between 10 a.m. and 11 a.m.

How Can I Follow Up on an Email Soliciting Business?

You can follow up on an email soliciting business by sending a polite reminder a few days after the initial email. You can also offer additional information or value to the recipient to encourage them to take action.

Thanks for Reading!

So there you have it, folks! Follow these simple tips when crafting your next email soliciting business and you’re bound to see some success. Remember to be clear, concise, and polite, and always tailor your message to your specific audience. And if you ever need a refresher, feel free to come back and visit us for more helpful tips and tricks. Thanks for reading, and happy emailing!